How does cluster analysis work? |Clustering variable |Respondents | | |A |B |C |D |E |F |G | |X1 (store loyalty) |3 |4 |4 |2 |6 |7 |6 | |X2 (brand loyalty) |2 |5 |7 |7 |6 |7 |4 | Measuring similarity: Similarity is stinting according to the Euclidean (straight line) distance between each compare of observation. Forming clusters: Clusters may be formed by: 1. Hierarchical poke or linkage methods i) Agglomerative ii) Divisive 2. Non-hierarchical or K means or Quick Cluster Proximity ground substance of Euclidean distances between observations | musing |Observation | | |A |B |C |D |E |F |G | |A |- | | | | | | | |B |3.
162 |- | | | | | | |C |5.099 |2.000 |- | | | | | |D |5.099 |2.828 |2.000 |- | | | | |E |5.000 |2.236 |2.236 |4.123 |- | | | |F |6.403 |3.606 |3.606...If you penury to get a wide essay, order it on our website:
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