Fast Food and Kids

The advertising explosion that occurred in the 1980s aimed at children could not have come at a better nip off for the fast intellectual nourishment manufacture. While the industry has large lured children in with their fun characters (Ronald McDonald), kids meal toys, and bright sloped playgrounds, the advertising boost gave them a new progeny for trade. fit in to Eric Schlosser, as more(prenominal) families began to have fiend p atomic number 18nts working after-school(prenominal) of the home, the more money was exhausted on their children to wait on satiate the guilt for lack of quality time spent with their children. With children fair tar holded consumers and engageing parents for more specific things the marketing of fast forage moved to commercials with catchy jingles and slogans. Ads showed happy children and families to steer in children and take a shit bonds that may deviate them into life long consumers. Although fast victuals chains per annum spend about $3 one gazillion million on television advertising, their marketing efforts directed at children fiesta far beyond such ads. Partnerships with other things that attract childrens attention have helped further the child consumerism. Fast unbendable food has joined forces with companies such as sports organizations, the Olympics, and even the promotions of accredited movies.

through and through this marketing technique children are reached by the pairing of two or more of their favorite things, and are more in all probability to remember a product. The tie ins between foods and other toys and products, have with the bomba rding of commercials on television geared at! children, have do them the largest consumer group. Children will ask incessantly for items that have made impressions on them, and parents will debauch the product. You find logos for fast food restaurants on everything from exposure games to books and theme parks. Despite the fact that American children are more obese than ever and consume increase amounts of fast food, the industry has benefited greatly from their marketing campaigns.If you want to get a rich essay, order it on our website: BestEssayCheap.com

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